Paid marketing is often considered more art than science. But, if you put science at work behind the art of paid advertising, the results can be really quite dramatic.
Join us on Thursday, October 26, 2017, at 11:00 AM Pacific time for a live webinar on how integrating data in your paid media strategy can drive results. During this 45 minute webinar you will learn:
- Why a “blast all channels” strategy doesn’t work
- Using audience segmentation for precision targeting
- Retargeting based on website behavior
- How to optimize campaigns for the best ROI
- Analytics: what to measure and why
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