UK hotels post record H1 performance

The first six months of the year produced the UK hotel industry’s highest occupancy, average daily rate (ADR) and revenue per available room (RevPAR) for any first half on record, according to data from STR.

When compared to the same period last year, there was a 1.7% increase in occupancy to an actual level of 75.1%, a 4.7% increase in ADR to £89.33 and a 6.5% increase in RevPAR to £67.12.

STR analysts note that the devaluation in the pound sterling following the Brexit vote has resulted in strong tourism growth for the UK, benefitting the country’s hotel sector.

According to recent figures published by VisitBritain, total visits to the UK were up 9% from January to May 2017.

While arrivals from Europe were up just 5% during the first five months of the year, arrivals from North America increased 22%, and visits from the rest of the world were up 25%.

VisitBritain’s findings also show that visitor spending increased 14% for the January to May period, suggesting that travelers were taking advantage of the currency exchange rate.

This aligns with the country’s hotel rate growth, which was particularly high in London, up 6.2% to £143.57 in H1. The capital continued to show performance growth, despite terror attacks in March and June.

Compared to the regional parts of the UK, ADR grew 3.2% in H1 to an actual level of £69.46 which was a record level for the first half of the year.

Occupancy rose 1.2% in H1 to 73.6%; also an H1 record.

In addition to high profile events, the pound devaluation has also resulted in more ‘staycations’ as travel outside the country is now more expensive for UK residents.

The post UK hotels post record H1 performance appeared first on Hotel Owner.

Powered by WPeMatico

Latest Posts

Contact Details

the hotel marketer

Phone: 0203 0263660

Email: contact (AT) thehotelmarketer (DOT) com