We’ve spoken already about ways in which you can make more use of your hotels YouTube channel. But in this article we want to provide a quick checklist of items you must check on your hotels YouTube channel. If you’re making use of a digital marketing specialist and they’re managing the channel on your behalf then chances are they’ll have covered these already (at least they should have!) If not, here are the checks to carry out: 1. Is a custom URL being used? Your YouTube channel by default will be a string of random characters. You can instead change
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