Posts Tagged TripAdvisor

Why your Hotels ranking on TripAdvisor doesn’t matter

Why your Hotels ranking on TripAdvisor doesn’t matter

Your hotels ranking on TripAdvisor doesn’t matter. That’s a bit of a bold statement to make, but we’re seeing less and less importance on the old-fashioned way of ranking hotels by location due to the new ranking-algorithm implemented by TripAdvisor. Around the same sort of time that the huge attraction-and-hotel-review network started to further monetise their traffic through the TripConnect scheme, where you can see live rates for booking hotel rooms whilst browsing the site, they also modified their ranking-factors. Traditionally the site would use a variety of factors when it came to deciding on which hotels to rank first

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Why you shouldn’t link to your TripAdvisor page from your Website

Why you shouldn’t link to your TripAdvisor page from your Website

This is a question we hear a lot and to be honest there is no real clear-cut answer, but in our opinion any hotel that is concerned about losing bookings through over channels, and prefer to receive direct bookings (as should be the case in most situations), linking to TripAdvisor from your own website can be a dangerous temptation and not one we’d recommend. Perhaps 2 years ago linking to your hotels TripAdvisor page was probably no issue at all, if you were happy with the reviews of your property and weren’t concerned about visitors getting tempted to look around the

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