Posts Tagged ppc

Google Removes Right-Side Ads – What This Means for Hotels

Google Removes Right-Side Ads – What This Means for Hotels

So, it finally happened – after a long period of speculation, Google has finally permanently removed their right-side ads from Desktop search. Whilst the Search Marketing community are collectively up-in-arms about this massive change, we thought we’d take a look to see how exactly this stands to affect the hotel industry. Understandably, a lot of PPC marketers are a bit disgruntled by this move by Google, which is seen to them as a way of forcing advertisers to pay a premium price to appear on the first page with their sponsored ads. Google have long been looking to make this

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5 reasons why your hotel needs a PPC strategy

5 reasons why your hotel needs a PPC strategy

There are many reasons as to why a hotel needs a Pay-Per-Click (PPC) strategy, and if you don’t already have one running then there’s no better time than the present. In this article we’ll take a look at 5 very good reasons why you need a PPC strategy. There will be a lot more, we’re just focusing on these points. As ever, if you feel we’ve overlooked any important points just leave a comment at the bottom of the page. 1. More Revenue for your hotel You have to spend money to make money, and this is key in PPC.

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3 Reasons not to carry out your hotels ppc advertising in-house

3 Reasons not to carry out your hotels ppc advertising in-house

As an independent or small guesthouse or hotel, there can be a big temptation to run your PPC campaigns in-house; you’ll save money as there will be no management fees involved, and you’ll have completely control, transparency and ownership of your PPC campaign. Unfortunately there are a few big reasons why you should avoid this temptation at all costs. Of course there will be some exceptions to the rule, perhaps you’re already a bit of an AdWords guru, or you have a friend that will be helping set it up and to manage it. But 99% of the time it

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