There are many reasons as to why a hotel needs a Pay-Per-Click (PPC) strategy, and if you don’t already have one running then there’s no better time than the present. In this article we’ll take a look at 5 very good reasons why you need a PPC strategy. There will be a lot more, we’re just focusing on these points. As ever, if you feel we’ve overlooked any important points just leave a comment at the bottom of the page. 1. More Revenue for your hotel You have to spend money to make money, and this is key in PPC.
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