Posts Tagged ppc advertising

Should your hotel be using Bing for PPC Advertising

Should your hotel be using Bing for PPC Advertising

One of my pet hates is when somebody answers a question with another question. So when a client asks me if they should be using Bing PPC search ads, unfortunately I’m forced to reply with one of my own; are you looking to grow your direct bookings online in the US? Bing usage, according to the latest research (http://semincbook.com/country-search-engines/) is predominately in the US where it accounts for around 20% of all search queries carried out. That might not seem like a large figure, but you’d be very naive to ignore it based on this, especially if you did feel

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