If you’ve been living under a rock lately then chances are you may have missed Google’s big announcement regarding their mobile search results. Although labelled as a huge update and big news, it really should come as no surprise to digital marketers. Google has constantly informed webmasters about the importance of having a mobile friendly website, so those who didn’t take action on this only have themselves to blame. Even by analysing web traffic in Google Analytics it would have been obvious to many sites that mobile and tablet traffic has grown hugely over the past 2 years, and continues
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