Posts Tagged Google Match

What does Google Match mean for Hotels

What does Google Match mean for Hotels

Just a few days ago Google made a huge announcement regarding their online advertising platform. The news was announced during Advertising Week in New York City, and is seen as the search giants attempt to catch-up on social media giant Facebook’s own use of the same technique. The product feature is titled Customer Match, and it will allow advertisers to bid and create ads for specific customer segments in both PPC search and also in Gmail ads (something we’ve discussed before) and YouTube ads. Using this tool, advertisers can now upload email lists that they’ve built up, which then get


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