Posts Tagged google hotel ads

How to Setup a Successful Google Remarketing Campaign for your Hotel

How to Setup  a Successful Google Remarketing Campaign for your Hotel

Google remarketing or retargeting provided a superb opportunities for hotels (and other online businesses) to really maximise their online revenue. If used correctly it can be an extremely powerful way to encourage previous visitors to your hotels website to complete their booking online. In this article we’re going to guide you through the exact steps required to create a successful Google retargeting campaign. If successful (and other factors are good, such as the level of availability at the hotel) then you can expect return on investment (ROI) to be as good as £4 : £1 – so four times your

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Why Your Hotel Needs to Use Google Hotel Ads

Why Your Hotel Needs to Use Google Hotel Ads

When our clients are enquiring about whether or not they should be using Google Hotel ads, one of Google’s latest attempts to further monetise it’s huge search engine, it’s sometimes quite difficult to give concrete reasons why they shouldn’t be listed. How the Google Hotel Ads work The way it works is that a user enters Google.com/hotels, or has searched for a hotel, or is on the google maps page where hotels are visible, and enters in their travel dates. Google’s back-end checks the services linked to their Google Hotel Ads program, and performs a variety of complex availability and

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