Posts Tagged facebook strategy

The Problems with Likes – the Pitfalls of Unplanned Facebook Marketing

The Problems with Likes –  the Pitfalls of Unplanned Facebook Marketing

When the first Facebook-gold-rush began, brands were flocking to the social network and were instantly solely focused on the number of likes their page could get. 100 was seen as pitiful, 1000 respectable, and now it’s not uncommon to find small hotels with several thousand likes. The problem that many businesses made was that they were only focussed on likes, nothing else. Not the context of the like, the relevance of the like, or the benefit of the like. Soon businesses realised exactly how they can short-sightedly grow their number of likes; all you need is some decent content (a

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