Many hotels may feel that by carrying out remarketing on the Google AdWords network via PPC marketing, they’re being pro-active and covering all bases. That’s very true, and remarketing to previous visitors who didn’t complete a booking, or didn’t perform a pre-defined action on your hotels website is something we recommend to all of our clients. However it’s not all that can be done – and this involves making use of Facebook. Facebook is obviously a massive market, and is seen as a huge rival to Google’s dominance. The majority of people who have access to the Internet will be
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