As someone interested in online marketing and increasing the reach of your hotel on the Internet, it’s likely that you’ve considered the use of content-marketing at one point or another. As difficult as it may seem, and as time-engaging as it can be, it’s definitely worth doing if you’re keen to improve your websites organic reach, and to make more of an impact socially. One way in which a hotel can get a head start and “outsource” this type of work is by targeting key, influential bloggers in important markets, whom may be willing to review your property in exchange
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