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The Importance of Hotel Name Consistency Online

The Importance of Hotel Name Consistency Online

I was recently working with a guesthouse located in the Swiss alps which had been struggling with its online presence. They were quite a traditional, family run business, which relied a lot on word of mouth and on general offline marketing activity. Most people who stayed there would have recommended the place to friends and family, and then the guesthouse also had a lot of restaurant business too, as it had a restaurant on site. This was mainly event based business, so small groups going for social occasions and suchlike. There were problems with the website and other online profiles


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