Posts Tagged Bing

Should your hotel be using Bing for PPC Advertising

Should your hotel be using Bing for PPC Advertising

One of my pet hates is when somebody answers a question with another question. So when a client asks me if they should be using Bing PPC search ads, unfortunately I’m forced to reply with one of my own; are you looking to grow your direct bookings online in the US? Bing usage, according to the latest research (http://semincbook.com/country-search-engines/) is predominately in the US where it accounts for around 20% of all search queries carried out. That might not seem like a large figure, but you’d be very naive to ignore it based on this, especially if you did feel

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