It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that
Read More... →As an independent or small guesthouse or hotel, there can be a big temptation to run your PPC campaigns in-house; you’ll save money as there will be no management fees involved, and you’ll have completely control, transparency and ownership of your PPC campaign. Unfortunately there are a few big reasons why you should avoid this temptation at all costs. Of course there will be some exceptions to the rule, perhaps you’re already a bit of an AdWords guru, or you have a friend that will be helping set it up and to manage it. But 99% of the time it
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