Redfern relaunches campaign to find 2017’s most female-friendly hotel

Following the success of last year’s campaign, travel management company Redfern is relaunching SOLO – a campaign to find the UK’s most female-friendly hotel in 2017.
Last year’s inaugural SOLO campaign gave the title to The Crowne Plaza Newcastle Stephenson Quarter.

All the hotels which were nominated last year are now flagged on the tRIPS system to help other female travellers choose a hotel that has been recommended by like minded travellers.

For this year, female travellers are invited to nominate hotels via a nomination form on the Redfern website.

Anyone who submits a nomination will be entered into a draw to win a night’s stay at the first SOLO award winner, the Crowne Plaza Newcastle Stephenson Quarter.

A shortlist will be drawn up from the nominations and judges will then review those shortlisted using a ‘mystery shopping’ exercise. The winner will be announced in May 2018.

Kate Wimpeney, COO at Redfern, said: “The purpose of the SOLO campaign was to find the hotels who really understand the needs of women who have to travel for business, and work hard to meet those needs.

“Our campaign looks to recognise hotels which go the extra mile to ensure both female safety and comfort. Travelling in comfort and security should be part of every woman’s working life.”

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