Over half of UK holidaymakers want mobile check-in at hotels

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.

Mobile technology group, Apadmi, found that half of consumers want to see more mobile check-ins at hotels, airports and when hiring transport, to avoid queues and delays.

The survey of 1,000 people who have taken a holiday in the last 12 months also revealed that 54% of travellers think the travel sector needs to offer customers more ways to use their mobile devices while on holiday.

Some 37% said they wanted to deal with fewer paper travel documents for transport, accommodation and visitor attractions.

Travellers are requesting one digital hub that they can access on a mobile device, which contains all the travel information needed when going on holiday.

And when holidaymakers arrive at their destination, 38% would like better tools to help them with language translations, and a quarter would like to be able to use mobile payments more.

Nick Black, CEO of Apadmi, said: “Numerous sectors have recognised the value of incorporating mobile into their services. Yet, the mass travel sector has not developed its mobile capabilities at the same speed as some other industries.

“Whilst these services are available now, they’re almost always siloed into standalone tools. Our research has shown this is frustrating holidaymakers and they’re now asking for centralised tools that allow them to do all of these things from one place on their mobile device.”

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