IHS to present ‘perfect hotel room’ at this year’s show

A survey has shown that city chic, mood lighting and locally-produced snacks in the minibar are some of the preferences of the modern hotel guest, with those spending more money preferring wooden floors over carpet.

The results also suggested that consumers were indifferent when it came to having roll top baths in the bedroom and a handwritten note from the hotel manager has little impact.

Based on a survey of nearly 2,000 consumers, the Independent Hotel Show compiled a report, presented by Chic Retreats, to find out what elements of a hotel bedroom make leisure and business travellers happy, feel indifferent and what leaves them feeling cold.

‘The Perfect Hotel Bedroom’, an installation based on the survey findings has been built by Harriet Forde Design in collaboration with exhibitors including The Fine Linen Company, Wychwood Furniture and the Lighting Design Studio.

Key findings from the report include:

  • 57% of respondents prefer carpet over wooden floors, but the ‘big spenders’, who spend more than £300 on a room, prefer wooden floors
  • Floor-to-ceiling French door style windows are favoured by 86% of respondents compared with smaller sash style windows
  • City chic is preferable to country house
  • Tightly tucked sheets are considered preferable to duvets by the ‘aspiring upwards’ who spend £200-£300, but even for those spending more, duvets are only marginally more popular
  • Free Wi-Fi is the most important piece of technology
  • A note from the hotel manager is unpopular with the ‘big spenders’ whilst the aspiring upwards are especially fond of locally-produced snacks in the minibar

Miranda Martin, Independent Hotel Show event director, said: “This year the show will really be raising the bar in terms of insight and experience. The Perfect Hotel Bedroom research forms part of our ongoing approach to share best practice and inform hoteliers of the trends and opportunities for the year ahead.  

“I have always been keen to bring more consumer knowledge to the show. This report brings together the hotel guest and our hotel experts to provide a truly valuable and visual insight into the changing needs of the independent hotel guest and we are delighted to be producing some exciting research for this industry.”

The full report will be available to pick up at this year’s show which takes place at London Olympia on 17 and 18 October.

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