Hoteliers are ‘optimistic’ about 2018, survey finds

This year has exceeded performance expectations and 2018 is expected to be even better for independent hoteliers according to new research from Guestline.

The optimistic view held by hoteliers also sees many planning to increase investments in technology and refurbishment throughout their properties to deliver growth in the year ahead.

This is according to research published today (17 October) by global hospitality software provider, Guestline.

Nearly two thirds (60%) of those surveyed confirmed that they think 2018 will be a better year than 2017.

Almost a quarter of those researched (24%) advised that the year to-date has exceeded expectations, whilst 45% felt that 2017 has performed in line with their expectations.

In terms of the remainder of the year, there seems to be a strong excitement and commitment to developing key areas of hotel operations. This includes refurbishment for 27% of respondents and technology both for bookings and property management software (PMS) (20%) and guest technology (13%).

Growing direct guests is a key part of hotelier’s plans for 2018 with 47% of those researched identifying it as one of their key challenges for the next 12 months. This is followed by planning for challenges around Brexit and technology (13% respectively). A focus on staff and attracting talent will also be key for one in ten owners and operators.

Investment is also a priority, as many displayed a commitment to spend and improve. Bedrooms have been identified as a key area for investment by 47% of respondents, followed by design and décor which was cited by 20% and technology which was named by 17%.

Some 37% also stated they expected to invest more in technology in 2018 compared to this year, with 77% confirming that having a PMS that is easy to integrate to other software services was essential.

Emma Johnstone, VP business development, Guestline said: “It is exciting for the hospitality sector to see that hoteliers are optimistic about the next 12 months and that the market mood is buoyant.

“Certainly it is has been an interesting year but the fact that hotel owners and operators are making a firm commitment to investment across all areas of operation, including technology and staff as well as property refurbishments indicates that not only is the sector confident there is also strong potential for growth.”

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