Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem – By Max Starkov and Carmine Fischetti

Over the past several years, hotel advertising on Google has become increasingly complex, due to changes instituted by Google itself, changes in travel consumer planning behavior, and advancements in technology. These changes should affect how hoteliers execute various advertising formats in the Google Ecosystem and what initiatives they use to reach travel consumers through the travel planning journey.

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