Hotel Marketing News

UK hotel bookings increase by 29% in 2017

Tourico Holidays, wholesale travel brokerage company, today shared data reporting a 29% increase in hotel bookings to the United Kingdom in 2017, compared to the same time last year. The growth in inbound bookings can, in part, be attributed to the United Kingdom’s most consistent source markets. Based on Tourico’s latest hotel booking report, the United States increased its year-over-year bookings to the UK by 11%, while Canada increased its bookings by 35%. South America increased its bookings by 38% in 2017 and the Middle East market increased by 22%. Asia-Pacific travelers continue to seek out UK travel products as


Real Living Wage will ‘challenge’ hospitality industry

Real estate company, Colliers International has said that the introduction of the voluntary Real Living Wage will present a “challenge” to the hospitality sector. The Real Living Wage rose by 3.6% to £8.75 per hour regionally and by 4.6% in London, bringing it up to £10.20 per hour. Katherine Chapman, director of the Living Wage Foundation, said the increase was influenced by the level of inflation which is currently at 3%. James Shorthouse, head of alternative markets at Colliers International, said: “While these salary increases may on the surface seem like positive news for staff working across the UK, for


BYHOURS launches ‘microstay’ app in the UK to increase occupancy

BYHOURS, the hotel booking platform which allows users to book rooms in city centres and travel hotspots for short stays has unveiled a new brand identity and launched a newly designed app as part of a brand repositioning. The repositioning aims to consolidate the brand’s microstay booking proposition, differentiating it from platforms offering hotel rooms for the day with its redeveloped app. Launched in 2012, BYHOURS’ ‘by the hour’ hotel room booking model invented the microstay concept as a way for hoteliers to increase their occupancy rate. The brand’s microstay booking platform is now available in 50 countries and has


UK hotels ‘risk losing business customers’ due to ‘substandard’ Wi-Fi

Research from Zyxel has found that 18% of UK hotels – the highest in Europe – are still limiting or charging guests for Wi-Fi access. The average across the continent lies at just 3%, suggesting that UK hotels are at risk of disappointing European customers. The study of 405 hoteliers in ten European markets shows that a quarter of UK hotels installed Wi-Fi to make themselves more attractive to international guests, which was more than any other region surveyed. Meanwhile, 41% of hotels in the country say they struggle to cope with the number of connected devices, second only to


European Travelers Least Concerned About Safety and Security

Recently conducted research by Carlson Wagonlit Travel found that while more than one-third (37%) of European travelers are concerned about safety and security, their counterparts from other regions worry more. Travelers from the Americas express that nearly half (47%) of the time they worry about safety and security, while Asia Pacific travelers worry the most (56%). Powered by WPeMatico


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