Hotel Marketing News

Get the right checks

Could there be a worse event than a preventable death inside your hotel property? This month we reported on an outbreak of Legionnaires disease at the Feathers Hotel in Ludlow, Shropshire. The hotel closed temporarily after taking advice from Public Health England (PHE) in the West Midlands and Shropshire Council, and laboratory tests from the hotel subsequently showed links between the legionella bacteria found in the water samples and the two guests who stayed there. The first guest, a woman in her 70s, was diagnosed in April this year and has since recovered. The second guest however, a woman in


The 6 steps To Creating An Effective Email Campaign

In today’s world, social media and immediacy are kings, many professionals often forget about email. And yet, email is a very effective way to reach existing and potential customers. Think about it: what is the first thing you do when you get up in the morning? You check your emails! 61% of people look at their emails even before having breakfast. Oftentimes, they check their emails while still in bed! With email campaigns, you can “talk” to consumers in their private space — their inboxes. However, it is important to create a newsletter that will capture (and keep) readers’ attention.


Macdonald Hotels reports profit growth as it aims for luxury status

Independent hotel group, Macdonald Hotels, has announced that it has achieved a profit of £4m in the last financial year and has reduced net core debt to a 14-year low. The group, which has 53 hotels and resorts in the UK, Ireland, Spain and Portugal, published its annual results for the year to 30 March 2017. The results showed that the group’s like-for-like turnover was up by 5% to £7.8m and its operating profit was up 8% to £3.2m. The group’s profit before tax was reported as £5.6m whereas its bank net core debt was reduced to £184m, which was


Hotel industry confidence ‘low’ despite increased bookings

Confidence in future bookings and revenue is the lowest it has been since September 2016, according to a UKinbound-backed survey. The latest Business Barometer members survey, compiled by Qa Research in conjunction with UKinbound, suggests that hoteliers confidence is low in spite of the same survey showing that bookings, visitor numbers and revenue yield are on-par or higher than 12 months ago. Just 53% of respondents showed confidence in future bookings, compared to 67% in September 2016. Higher costs of food and beverage, the dampening effect terrorist attacks and strong competition were some of the reasons cited by those who


New THOR Media Portal Strategic Partnership Provides Unique Digital Benefits to Membership

The multi-layered agreement centers around Rich Media’s digital asset library of travel content and management portal technology. THOR will host their own white label version of the portal on the THOR website at, enabling their extensive base of preferred suppliers and travel agents to utilize this unique sales and asset management tool. Powered by WPeMatico


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