Hotel Marketing News

Why Hotels Must Bid on their Brand Name in PPC

Why Hotels Must Bid on their Brand Name in PPC

One recurring discussion I’ve had with hotels when discussing their PPC campaign strategy is this: why do we need to bid on our brand name? Because this was a question I was met with so often, and one which I can understand why hotels (or any company for that matter) would ask. Surely if its your brand name, and they’re already searching for you, you don’t really need to spend any money bringing them to your website? There are a few reasons why hotels must be bidding on their brand name. First of all, you can be sure that other

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Using your hotels YouTube channel more effectively

Using your hotels YouTube channel more effectively

With video content such a powerful medium for brands when it comes to digital marketing, it seems a shame that more hotels aren’t utilising it to their full potential. In this article we’ll look at ways in which a hotel can make better use of its YouTube channel. YouTube provides a great platform for hotels to showcase their video content. Your channel is like your hotels page, similar to the way Facebook and other social platforms work. On your channel you can provide information about your hotel, contact information and so on. You can also list and organise videos you’ve

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Why your Hotels Website Must Use a Blog

Why your Hotels Website Must Use a Blog

Depending on the objectives and aims of your hotel in terms of its online presence, one essential way to maximise online exposure and help to increase your hotel websites organic search ranking is to make use of a blog. By adding a blog to your hotel website, you can ensure that you have a place on the site where you can upload the latest news, post about upcoming events, and generally to write about anything that you don’t necessarily want to dedicate a specific part of your website too. One problem most websites have is that if they’re focused on

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Is your Hotel website ready for the next Google-mobile update

Is your Hotel website ready for the next Google-mobile update

If you’ve been living under a rock lately then chances are you may have missed Google’s big announcement regarding their mobile search results. Although labelled as a huge update and big news, it really should come as no surprise to digital marketers. Google has constantly informed webmasters about the importance of having a mobile friendly website, so those who didn’t take action on this only have themselves to blame. Even by analysing web traffic in Google Analytics it would have been obvious to many sites that mobile and tablet traffic has grown hugely over the past 2 years, and continues

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YouTube will soon Support 360 Video Uploads

YouTube will soon Support 360 Video Uploads

Interesting news for hotels with the announcement that YouTube will soon support 360 degree video uploads directly on their platform. This could mean that hotels can start taking advantage of this opportunity by uploading 360 footage of the interior of their hotel, theoretically allowing potential guests to experience the hotel before they even arrive.

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