Hotel Marketing News

How a Hotel can use Facebook Advertising to grow its Online Bookings

How a Hotel can use Facebook Advertising to grow its Online Bookings

Few people can doubt the reach and benefit of using Facebook as a brand. The willingness of brands to advertise on Facebook too has really soared too in recent months. But from a hotels perspective, one big question is how can a hotel use Facebook advertising to grow its number of bookings? We all know how easy it is to grow the number of Facebook likes through an advertising campaign – you can get your posts boosted, paying to get them displayed in your friends Newsfeeds, or in strangers Newsfeeds. You can also create a separate advert to get displayed

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5 Ways a Hotel can make better use of Google Plus

5 Ways a Hotel can make better use of Google Plus

Google Plus is an often-forgotten social network. I remember the blank expressions I would get when bringing up this social network with hotels. Many wouldn’t know what it was, and most would simply downplay its importance and say they just don’t have the time to include it in their strategy. This is a fair analysis really. Priorities for hotels will likely fall elsewhere, with Facebook and Twitter taking up most attention. But there’s no reason why you should completely ignore Google’s sleeping giant, even if it seems that nearly everyone else does… 1. Setup a brand page for your hotel

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Why Your Hotel Needs to Use Google Hotel Ads

Why Your Hotel Needs to Use Google Hotel Ads

When our clients are enquiring about whether or not they should be using Google Hotel ads, one of Google’s latest attempts to further monetise it’s huge search engine, it’s sometimes quite difficult to give concrete reasons why they shouldn’t be listed. How the Google Hotel Ads work The way it works is that a user enters Google.com/hotels, or has searched for a hotel, or is on the google maps page where hotels are visible, and enters in their travel dates. Google’s back-end checks the services linked to their Google Hotel Ads program, and performs a variety of complex availability and

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Choosing the right languages for your Hotel Website

Choosing the right languages for your Hotel Website

It can be a difficult decision when it comes to choosing which language your hotel website should use. Most smaller independent hotels will just choose one of the most popular languages (normally the native language in which the hotel is located). It’s a really important decision to make, so you need to be sure that you’re making the right one. Although it’s true that it’s not such a big job to add additional languages at a later date, it could harm your online bookings if you don’t cater for the right markets. When it comes to deciding upon which languages

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Why your Hotel must offer free WiFi

Why your Hotel must offer free WiFi

If your hotel isn’t already offering free WIFI to all of its guests, then it’s really missing a trick. Paying guests shouldn’t be subjected to an extra cost when staying at your hotel, regardless of its star rating. Asking for a payment, or not offering any kind of free WIFI, can frustrate and alienate your guests. By not offering a free WIFI connection throughout your hotel, you can also be preventing some valuable branding and exposure on social media. Your guests really are your most valuable tool when it comes to your social media marketing, and so depriving them of

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