Hotel Marketing News

3 Reasons not to carry out your hotels ppc advertising in-house

3 Reasons not to carry out your hotels ppc advertising in-house

As an independent or small guesthouse or hotel, there can be a big temptation to run your PPC campaigns in-house; you’ll save money as there will be no management fees involved, and you’ll have completely control, transparency and ownership of your PPC campaign. Unfortunately there are a few big reasons why you should avoid this temptation at all costs. Of course there will be some exceptions to the rule, perhaps you’re already a bit of an AdWords guru, or you have a friend that will be helping set it up and to manage it. But 99% of the time it

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Should you Enable Comments on your Hotel Blog

Should you Enable Comments on your Hotel Blog

So you’ve just added a blog to your hotels website, and you’ve been posting articles on a regular basis, with little or no interaction. You’ve checked your Google Analytics stats, and readership of these posts are generally low – most views are coming from within the hotel, as you obsessively check the blog post for signs of life, and you’re unsure what else you can do to improve the situation. Then you stumble upon other blogs, with large numbers of comments, and wonder if that will fix your problem… Implementing a quality comment system on your hotel blog is a

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5 reasons your hotel needs to use Retargeting Campaigns

5 reasons your hotel needs to use Retargeting Campaigns

It’s quite difficult nowadays to browse the Internet without seeing retargeting campaigns in use, based on your previous web history. For those who are unaware, retargeting adverts are an intelligent form of online advertising based on the sites you’ve visited previously, and the actions you have or haven’t completed. They work by using cookies (at least traditionally anyway) and so when you visit a website making use of retargeting, a piece of code on the site is stored in your cookies, and that site then adds you to a list of users whom they will then advertise to directly. This

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Choosing the Right Domain name for your Hotel

Choosing the Right Domain name for your Hotel

Your hotels domain name, or website address, is a hugely important piece of your online marketing strategy and presence. You need to make the right decision, and although the domain name cost is very low (typically 20 euro per year in domain registry fees), the cost of getting this decision wrong can be big – it could affect your bookings, not to mention any costs of having to re-brand all your promotional material if you do change it… Your Hotel Name The first part of the domain choice will relate to your hotel name, or your brand. Obviously you want

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Why Gmail Sponsored Promotions is such an exciting platform for hotels

Why Gmail Sponsored Promotions is such an exciting platform for hotels

Chances are you’ll have heard very little about Gmail Sponsored Promotions (GSP’s), one of Google’s recent advertising platforms. It’s been a pretty low key affair so far, with GSP’s only being made available to Google Agencies until quite recently. GSP’s as the name suggests, are adverts based on a users Gmail inbox – so Gmail is the advertising platform, and if your audience doesn’t use Gmail (unlikely) then it’s not worth your time. But with a huge audience, and a massive database of user information, the potential is massive. How do Gmail Sponsored Promotions work? As intrusive as it sounds,

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