Free Wi-Fi, HD televisions, Nespresso coffee machines – you’re not alone if you think your guests are becoming more demanding. A recently published survey from Oracle involving US and European hotels has shown that in the age of digital technology, hotel guests are increasing their demand for individualised and personal experiences. With modern marvels such as online streaming, 4G internet and same-day deliveries, it’s perhaps no surprise that the digital age is increasing society’s list of requisites. The hotel industry is no exception, two-thirds of the respondents in Oracle’s study believed it to be “very” or “extremely” important that hotels
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