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Read More... →We’ve spoken already about ways in which you can make more use of your hotels YouTube channel. But in this article we want to provide a quick checklist of items you must check on your hotels YouTube channel. If you’re making use of a digital marketing specialist and they’re managing the channel on your behalf then chances are they’ll have covered these already (at least they should have!) If not, here are the checks to carry out: 1. Is a custom URL being used? Your YouTube channel by default will be a string of random characters. You can instead change
Read More... →With video content such a powerful medium for brands when it comes to digital marketing, it seems a shame that more hotels aren’t utilising it to their full potential. In this article we’ll look at ways in which a hotel can make better use of its YouTube channel. YouTube provides a great platform for hotels to showcase their video content. Your channel is like your hotels page, similar to the way Facebook and other social platforms work. On your channel you can provide information about your hotel, contact information and so on. You can also list and organise videos you’ve
Read More... →Interesting news for hotels with the announcement that YouTube will soon support 360 degree video uploads directly on their platform. This could mean that hotels can start taking advantage of this opportunity by uploading 360 footage of the interior of their hotel, theoretically allowing potential guests to experience the hotel before they even arrive.
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