Trivago has announced the foundation of Trivago Hotel Relations GmbH, a new wholly-owned subsidiary that will foster strong direct relationships with independent hotels. The company will focus on empowering hoteliers around the world to be more competitive online and to drive more direct bookings through hotel websites. The different requirements of a tech organisation and those of a sales organisation inspired the decision to set up a dedicated sales subsidiary that can create its own identity, culture, and employer branding: Instead of recruiting engineers, the new company aims to recruit the top sales talents from around the globe. Trivago Hotel
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