Archive for the The Know Category

Hotel guests more likely to give feedback with incentives

Hotel guests are significantly more likely and happier to give detailed feedback on their stay when given an incentive to do so, according to research undertaken by hotel guest insight service The Know. The company asked guests staying in luxury hotels about their review habits and found that almost 60% very rarely or never complete surveys at checkout or via email following their stay. The research found that those who do occasionally complete surveys rarely spend more than five minutes on them, or offer much in the way of detailed feedback. According to the findings, only 3% of guests spent


The Know makes Independent Hotel Show debut

Hotel guest insight service, The Know, will be showcasing its recently-launched, next generation hotel guest insight service at next month’s Independent Hotel Show. The service enables hoteliers to receive detailed, confidential, qualitative feedback from real and highly targeted paying guests. As well as this, being part of The Know enables hotels to benchmark their performance, gain proprietary market insight into guest preferences and create individual action plans using the sophisticated and bespoke question-led technology. Multi-night, extensive reviews are conducted by an invitation-only members club of ‘Knowers’ who are individually vetted and incentivised through reimbursements and loyalty points. To celebrate its


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