Archive for the Technology Category

BYHOURS launches ‘microstay’ app in the UK to increase occupancy

BYHOURS, the hotel booking platform which allows users to book rooms in city centres and travel hotspots for short stays has unveiled a new brand identity and launched a newly designed app as part of a brand repositioning. The repositioning aims to consolidate the brand’s microstay booking proposition, differentiating it from platforms offering hotel rooms for the day with its redeveloped app. Launched in 2012, BYHOURS’ ‘by the hour’ hotel room booking model invented the microstay concept as a way for hoteliers to increase their occupancy rate. The brand’s microstay booking platform is now available in 50 countries and has


UK hotels ‘risk losing business customers’ due to ‘substandard’ Wi-Fi

Research from Zyxel has found that 18% of UK hotels – the highest in Europe – are still limiting or charging guests for Wi-Fi access. The average across the continent lies at just 3%, suggesting that UK hotels are at risk of disappointing European customers. The study of 405 hoteliers in ten European markets shows that a quarter of UK hotels installed Wi-Fi to make themselves more attractive to international guests, which was more than any other region surveyed. Meanwhile, 41% of hotels in the country say they struggle to cope with the number of connected devices, second only to


Over half of UK holidaymakers want mobile check-in at hotels

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research. Mobile technology group, Apadmi, found that half of consumers want to see more mobile check-ins at hotels, airports and when hiring transport, to avoid queues and delays. The survey of 1,000 people who have taken a holiday in the last 12 months also revealed that 54% of travellers think the travel sector needs to offer customers more ways to use their mobile devices while


How interactive technology is revolutionising the hotel industry

76%. That’s how many people booked their holiday online last year. Digital, and mobile in particular, has already revolutionised the industry. But, what most may not expect to see is that almost half of UK travellers are now crying out for interactive tech like virtual reality (VR) hotel tours, digital assistants and interactive augmented reality (AR) experiences. Our recent travel report found that 48% would like to use AR and VR tools to view resorts and destinations in advance of booking, and whilst they’re on holiday. Over a fifth (21%) wanted to see a greater use of artificial intelligence (AI)


Technology check-in: Does your hotel pass these three mobility challenges?

The Internet of Things (IoT), room automation, artificial intelligence and virtual assistants such as Amazon’s Alexa are making headway in the hotels and hospitality sector, but none of this is possible without the right foundation of secure connectivity. No matter how luxurious your hotel, how sumptuous the food or how relaxing the spa, if you don’t offer secure connectivity and mobile guest services, you are unlikely to fill your rooms. Christophe Ameline, Head of Vertical Markets Strategy & Offer at ALE, looks at the issues and the technologies that are now available to enable hoteliers to provide the services that


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