Sleep returns for 2017 with the provocative theme “Loyalty: Lessons in Love” shaping the direction of the two-day event on 21-22 November at the Business Design Centre in London. This year’s theme is courtesy of a collaboration with Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research which is helping deliver a narrative that so many are starting to discuss. Helen Bywater-Smith, director in customer experience, Ipsos Loyalty said: “We are excited to share with the Sleep community how hotel brands need to design communications, environments and interactions that deliver beyond the functional, leaving lasting memories in customers’
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