A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their target consumers are using different devices and search channels to create a plan to effectively engage and inspire consumers. According to Google, more than 60% of search is performed on a mobile device and 65% of smartphone visitors continue over to a desktop or a PC. Often, Marketers still view search as being conducted on desktop and mobile independent of one another. Trends suggest otherwise. ComScore has found that consumers
Read More... →test change It seems you are megrating from Sahifa theme, click on the button below to complete the switching process. It seems you are megrating from Sahifa theme, click on the button below to complete the switching process. It seems you are megrating from Sahifa theme, click on the button below to complete the switching process. The post CIS test post appeared first on Hotel Owner. Powered by WPeMatico
Read More... →Depending on the objectives and aims of your hotel in terms of its online presence, one essential way to maximise online exposure and help to increase your hotel websites organic search ranking is to make use of a blog. By adding a blog to your hotel website, you can ensure that you have a place on the site where you can upload the latest news, post about upcoming events, and generally to write about anything that you don’t necessarily want to dedicate a specific part of your website too. One problem most websites have is that if they’re focused on
Read More... →If you’ve been living under a rock lately then chances are you may have missed Google’s big announcement regarding their mobile search results. Although labelled as a huge update and big news, it really should come as no surprise to digital marketers. Google has constantly informed webmasters about the importance of having a mobile friendly website, so those who didn’t take action on this only have themselves to blame. Even by analysing web traffic in Google Analytics it would have been obvious to many sites that mobile and tablet traffic has grown hugely over the past 2 years, and continues
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