Archive for the Reputation Management Category

Online Review Responses as a Revenue Driver for Hotels

Why Responding to Online Hotel Reviews is Good for Business Long ago, businesses saw online reviews as something they couldn’t control. Angry customers would go online to vent about bad experiences, and businesses were at the mercy of reviews. However, reviews today are less of a witch hunt and more like a mini travel blog, with reviewers recounting experiences in detail. Today’s travelers rely heavily on reviews. In fact, 89% of travelers say reviews are influential in the booking decision.1 Reviewers like to help each other by leaving accurate and vivid accounts of their hotel stays. After all, they appreciate


What to do When Your Hotel Brands Requires Review Responses

More hotel brands are following the lead of IHG and mandating that hotels must respond to their reviews (particularly negative ones) within 48 – 72 hours after they are received. How can hoteliers keep up with this pace? When your hotel brand requires review responses quickly to every review, there are strategies hoteliers must have in place to be successful. With these review response tactics, you can keep up with every brand mandate while elevating your hotel’s reputation. Enable Alerts The first step to responding quickly to every review is making sure that you’re notified when reviews are posted. Monitoring


How to Start a New TripAdvisor Business Listing

How do I start a new TripAdvisor business listing? Many hoteliers ask us how they can get a new TripAdvisor business listing. They aren’t happy with their existing profile and the reviews on it and want to completely erase the past and start fresh. It can be frustrating to have a profile bogged down with bad reviews when you’re actively working on fixing your reputation. Before you throw in the towel completely, remember that one of the biggest factors affecting your TripAdvisor ranking is review recency. The newer the review, the more weight it has in your popularity ranking. To


Delete Your TripAdvisor Business Account

Do you ever just want to delete your hotel from TripAdvisor? Occasionally, a business owner feels that the number of bad reviews they have received is too detrimental to their hotel. Or, they just don’t have time to respond to the reviews. Especially when it comes to 1- and 2-star hotels, it can seem like people are just expecting too much for the price they’re paying. We’re here to help you when you just want to delete your TripAdvisor page. How to Delete a TripAdvisor Business Account We hate to be the ones to tell you this, but you can’t


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