Archive for the Nicolas Graf Category

Why there should be no raging war between hotels and OTAs

Dr Nicolas Graf, chief academic officer, Les Roches Global Hospitality Education Many hoteliers feel some hostility towards OTAs, why do you think this is? 15 years ago, when they desperately needed to fill empty rooms, hoteliers welcomed OTAs and greatly benefited from them. Today, they see their relationships with OTAs as unfair as they have lost significant bargaining power. Despite recent mergers, the market of OTAs has consolidated much faster than hotels, and the biggest OTAs are significantly larger than any hotel chain. In this context, OTAs are stronger at the negotiation table, but also in the online marketplace, with


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