A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their target consumers are using different devices and search channels to create a plan to effectively engage and inspire consumers. According to Google, more than 60% of search is performed on a mobile device and 65% of smartphone visitors continue over to a desktop or a PC. Often, Marketers still view search as being conducted on desktop and mobile independent of one another. Trends suggest otherwise. ComScore has found that consumers
Read More... →With over 60% of searches happening on mobile devices, consumers increasingly rely on their mobile devices for search and to complete transactions. Progressive Web App (PWA) is a key new technology to create an app like mobile experience, to drive user interaction, and boost conversions. Here are some key must-knows about PWA technology and what benefits it could bring to your business. Key Features of Progressive Web Apps App-like functionality: A PWA-enabled mobile site acts and behaves like a mobile app. Users can “install” the site on their home screen and access it as they do any other app. Because
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