Archive for the Marketing Category

5 Useful Tips For A More Successful Newsletter

Now that you have prepared your first newsletter and created an impactful email subject line, you now must optimize your newsletter’s contents. The average email user receives about 147 emails per day and deletes about 48% of them. If readers decide to open your newsletter, you cannot disappoint them! You must also incite readers to perform a specific action when they read your newsletter. If you haven’t optimized your email’s contents, it will end up in the trash like all the others. That is why it is so important to optimize your newsletter’s structure, content and call to action. Choose


The 6 steps To Creating An Effective Email Campaign

In today’s world, social media and immediacy are kings, many professionals often forget about email. And yet, email is a very effective way to reach existing and potential customers. Think about it: what is the first thing you do when you get up in the morning? You check your emails! 61% of people look at their emails even before having breakfast. Oftentimes, they check their emails while still in bed! With email campaigns, you can “talk” to consumers in their private space — their inboxes. However, it is important to create a newsletter that will capture (and keep) readers’ attention.


Hotels lose business by missing ‘vital’ marketing messages

Hotels are “losing customers” because they do not use the most effective marketing messages for their ratings, reveals new research from King’s Business School. The researchers created a model that analyses hotel performance using text from online customer reviews on websites such as TripAdvisor. From a dataset of more than 250,000 online reviews for 25,000 hotels in 16 countries, a total of 19 controllable factors were found to be vital for hotels to manage in their interactions with visitors. These included checking in and out, communication, homeliness, room experience and accommodating pets. The research further identified the most important dimensions


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