Archive for the Jurys Inn Category

The growing importance of taking a ‘direct-to-consumer’ approach’

Competition in the hotel industry is greater than ever before, and hoteliers need to take action. Travellers are looking for value, choice and an experience – a trinity that in the current hospitality industry, is increasingly easy to find. What’s more, consumers are increasingly demanding that their interaction with brands be unique and customised to them. So with a plethora of eye catching hotel deals on offer, hospitality brands are now relying on creative marketing strategies to ensure their offering stands out. The brands that stand out amongst this abundance of deals will be the ones that leverage technology to


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