Hotel guests are significantly more likely and happier to give detailed feedback on their stay when given an incentive to do so, according to research undertaken by hotel guest insight service The Know. The company asked guests staying in luxury hotels about their review habits and found that almost 60% very rarely or never complete surveys at checkout or via email following their stay. The research found that those who do occasionally complete surveys rarely spend more than five minutes on them, or offer much in the way of detailed feedback. According to the findings, only 3% of guests spent
Read More... →
Latest Comments