Archive for the Guestline Category

Hoteliers are ‘optimistic’ about 2018, survey finds

This year has exceeded performance expectations and 2018 is expected to be even better for independent hoteliers according to new research from Guestline. The optimistic view held by hoteliers also sees many planning to increase investments in technology and refurbishment throughout their properties to deliver growth in the year ahead. This is according to research published today (17 October) by global hospitality software provider, Guestline. Nearly two thirds (60%) of those surveyed confirmed that they think 2018 will be a better year than 2017. Almost a quarter of those researched (24%) advised that the year to-date has exceeded expectations, whilst


The rules of engagement with OTAs

It can prove a challenge for accommodation providers to strike the fine balance between direct bookings and the OTAs. Particularly in light of forecasts suggesting that the Priceline Group (the parent company of and Expedia will control 94% of all online hotel bookings between them by 2020. As a result, it has never been more important to invest in inspiring and capturing those all-important direct customers. The good news is that recent research indicates that 88% of consumers prefer to buy directly from a brand, if given the option. So it follows that the most successful properties will be


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