By Marine Duchesne, associate director in Christie & Co’s hotel consultancy team Extended stay accommodation (including serviced apartments and aparthotels) is evolving as a major sub-sector in the hotel industry. Such businesses have been sprouting across the UK and Europe in recent years since Fraser serviced apartments launched in Singapore in 1998, and it is increasingly attracting the interest of investors and key operators who want a stake in the market. In a nutshell, serviced apartments tend to cater for longer stays, are usually situated in residential areas and sometimes offer a 24/7 reception but no communal food and beverage
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