The following is a guest article from trivago on how quality visual content influences travel shopper engagement. We thought our other channel partners might find it useful. Online content: When it’s good, it’s great for marketing a hotel online. When it’s bad, it’s not doing anybody any favors – if anything, it’s discouraging guests from booking. This is especially true when it comes to visual content. On trivago, hotel profiles with stellar main images attract 96% of all clicks, while profiles featuring high-quality photos in their gallery receive 63% more clicks than those with low-quality photos. And it’s not just
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