Archive for the Digital Marketing Strategy Category

Webinar: Using Data to Improve Your Paid Media Campaigns

Paid marketing is often considered more art than science. But, if you put science at work behind the art of paid advertising, the results can be really quite dramatic. Join us on Thursday, October 26, 2017, at 11:00 AM Pacific time for a live webinar on how integrating data in your paid media strategy can drive results. During this 45 minute webinar you will learn: Why a “blast all channels” strategy doesn’t work Using audience segmentation for precision targeting Retargeting based on website behavior How to optimize campaigns for the best ROI Analytics: what to measure and why Powered by


How Can You Make The Most Out Of Your Digital Marketing Plan In 2018?

Measure, measure, measure.  Milestone Inc. recently published a new white paper – Maximize the Impact of Your Digital Marketing with Better Insights.  Focused on ensuring a company’s digital marketing spend is applied effectively and correctly, the white paper tells business owners: Why it’s critical to understand what your consumer is doing Why you must understand how your consumer is finding you and completing transactions “At the heart of digital marketing, we still have a fundamental concern,” said Walter Paliska, VP of Marketing for Milestone, “marketers struggle every day with understanding what’s working and what needs to be adjusted. Providing insights


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