Archive for the Conversion Best Practices Category

Are You Open for Business? Make Sure Potential Customers Know with Special Hours.

The holiday season is the busiest time of the year for retailers, including restaurants and spas. As a business owner, you do not want to miss any opportunity. One of the critical items that consumers are always searching for is your hours of operation – especially since businesses tend to offer extended hours this time of the year. To make it easy for consumers to find holiday-specific hours, Google displays holiday hours differently. These hours are called “Special Hours.” If you schedule special hours for an official holiday using Google My Business (GMB), users will see that those hours are


Milestone Launches “True” Mobile First Hotel Website Design

Milestone announced today that it is launching a new website design product truer to the concept of “Mobile First.” Our mobile first designs are a departure from the responsive technology that most sites employ, elevating the experience to what users want to do in every moment of the customer journey. “We recognized that most of the so-called mobile first website designs, are actually nothing more than responsive designs,” said Benu Aggarwal, Milestone President and Founder. “Nearly all responsive designs are nothing more than desktop designs reformatted to fit on a smaller screen. We want to change that and be the


Download: The 2018 Guide to Great Hotel Website Design

In our last article, Milestone discussed one of the most important assets a company has – their website. The focus of many of our digital marketing activities are this key asset. If you’re thinking of refreshing your website or overhauling it altogether in 2018, we thought it might be helpful to have a checklist. There are many, many tasks to track when working on a website. This is not that kind of check list. This is a high level checklist to help you think about the what you need to have a high converting website: Do you have schemas to


Is Your Digital Marketing Budget Allocated Appropriately?

Trends Impacting Your Online Presence in 2018 This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature of search. Mobile devices are leading the way and making search more personalized. Consumers are more engaged than ever thanks to seamless cross-device experiences and access to apps. The future of search is here; be it “Intelligent Assistants” (Siri, Alexa, OK Google or Cortana) guiding searchers with answers, the exponential growth of digital products or making the most of micro moments. Businesses have


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