Archive for the BYHOURS Category

BYHOURS launches ‘microstay’ app in the UK to increase occupancy

BYHOURS, the hotel booking platform which allows users to book rooms in city centres and travel hotspots for short stays has unveiled a new brand identity and launched a newly designed app as part of a brand repositioning. The repositioning aims to consolidate the brand’s microstay booking proposition, differentiating it from platforms offering hotel rooms for the day with its redeveloped app. Launched in 2012, BYHOURS’ ‘by the hour’ hotel room booking model invented the microstay concept as a way for hoteliers to increase their occupancy rate. The brand’s microstay booking platform is now available in 50 countries and has


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