Archive for the Best Practices Category

3 Hotel Marketing Tips for 2018

Hospitality marketing is changing in response to demographic and societal trends. How can you make the most of your marketing budget in this era of fragmented media and short attention spans? We’ve identified the three things that should be top-of-mind as you plan your 2018 marketing campaigns. 1. Take advantage of technology. Email marketing produces the greatest ROI of any channel, and close to two thirds of consumers prefer to hear from companies via email. Modern email platforms like Revinate’s provide tools that let you set up automated campaigns for every part of the customer lifecycle, from acquisition to winback.


Self-service CRM vs. Agencies and Outsourcing in Hotel Marketing

72% of Millennials prefer to receive promotional messages via email vs. social media or other ads, and email conversion rates are 3X higher than social media ads. CRM, based on robust email marketing is the most effective way to build lasting, profitable relationships with your guests resulting in more frequent stays and improved direct bookings. There are some basic strategies behind launching a revenue-driving email marketing program, but before you can even get started, every hotel marketer has a critical question to answer: Should you hire an agency or should you purchase a self-service technology solution and learn to do


Our Favorite Holiday Campaigns from 2016

Life is all about living in the moment.But let’s be honest, when you’re managing the marketing and promotions for a hotel, it’s really about living in the next quarter. And that means, now is the time to finalize your holiday email marketing strategy. Here are a few of our favorite campaigns from last year to help make your holiday season merry and oh so bright. Holiday: Halloween Purpose: Promote and sell tickets for on-property Halloween events. Having inspired Stephen King’s The Shining, it’s no surprise that The Stanley Hotel in Colorado put out a killer Halloween email. Holiday: Black Friday/Cyber


[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program. The infographic has some great information on why you should do email marketing in the first place, ways to think about it, tactics for getting the best possible results and finally, in what areas you can test your theories to optimize


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