Bookassist CEO Des O’Mahony discusses Cost Per Acquisition

Bookassist CEO Des O’Mahony discusses the metrics of Cost Per Acquisition, what hotels can do to measure it properly, and how they can leverage the knowledge it brings. In particular, the fact that hotels often hamper their own ability to drive direct business is discussed. The interview is with Stephen Dudley from Fáilte Ireland, Ireland’s National Tourism Development Authority.

The interview is a follow up to Bookassist’s contribution to the Fáilte Ireland CPA report released in late 2016.

Powered by WPeMatico

Latest Posts

Contact Details

the hotel marketer

Phone: 0203 0263660

Email: contact (AT) thehotelmarketer (DOT) com