Posts Tagged youtube

Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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7 checks you must make on your hotels Youtube channel

7 checks you must make on your hotels Youtube channel

We’ve spoken already about ways in which you can make more use of your hotels YouTube channel. But in this article we want to provide a quick checklist of items you must check on your hotels YouTube channel. If you’re making use of a digital marketing specialist and they’re managing the channel on your behalf then chances are they’ll have covered these already (at least they should have!) If not, here are the checks to carry out: 1. Is a custom URL being used? Your YouTube channel by default will be a string of random characters. You can instead change

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Using your hotels YouTube channel more effectively

Using your hotels YouTube channel more effectively

With video content such a powerful medium for brands when it comes to digital marketing, it seems a shame that more hotels aren’t utilising it to their full potential. In this article we’ll look at ways in which a hotel can make better use of its YouTube channel. YouTube provides a great platform for hotels to showcase their video content. Your channel is like your hotels page, similar to the way Facebook and other social platforms work. On your channel you can provide information about your hotel, contact information and so on. You can also list and organise videos you’ve

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