Posts Tagged facebook

Why your hotel should be using Facebook retargeting to increase its bookings

Why your hotel should be using Facebook retargeting to increase its bookings

Many hotels may feel that by carrying out remarketing on the Google AdWords network via PPC marketing, they’re being pro-active and covering all bases. That’s very true, and remarketing to previous visitors who didn’t complete a booking, or didn’t perform a pre-defined action on your hotels website is something we recommend to all of our clients. However it’s not all that can be done – and this involves making use of Facebook. Facebook is obviously a massive market, and is seen as a huge rival to Google’s dominance. The majority of people who have access to the Internet will be

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The Problems with Likes – the Pitfalls of Unplanned Facebook Marketing

The Problems with Likes –  the Pitfalls of Unplanned Facebook Marketing

When the first Facebook-gold-rush began, brands were flocking to the social network and were instantly solely focused on the number of likes their page could get. 100 was seen as pitiful, 1000 respectable, and now it’s not uncommon to find small hotels with several thousand likes. The problem that many businesses made was that they were only focussed on likes, nothing else. Not the context of the like, the relevance of the like, or the benefit of the like. Soon businesses realised exactly how they can short-sightedly grow their number of likes; all you need is some decent content (a

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4 ways to grow your hotels number of facebook fans

4 ways to grow your hotels number of facebook fans

First of all, it’s utterly important that you realise that the point of Facebook isn’t to be the hotel with the largest number of likes. Okay sure, this is a good indicator that your hotel is probably doing things the right way, when you’re in the thousands (depending on your hotel size), but likes on their own don’t really count for much. The same can be said of website visitors. If your site is getting millions of hits on a monthly basis, that’s irrelevant really unless they’re resulting in a large percentage of bookings, and so are generating healthy revenue

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Should you Enable Comments on your Hotel Blog

Should you Enable Comments on your Hotel Blog

So you’ve just added a blog to your hotels website, and you’ve been posting articles on a regular basis, with little or no interaction. You’ve checked your Google Analytics stats, and readership of these posts are generally low – most views are coming from within the hotel, as you obsessively check the blog post for signs of life, and you’re unsure what else you can do to improve the situation. Then you stumble upon other blogs, with large numbers of comments, and wonder if that will fix your problem… Implementing a quality comment system on your hotel blog is a

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How a Hotel can use Facebook Advertising to grow its Online Bookings

How a Hotel can use Facebook Advertising to grow its Online Bookings

Few people can doubt the reach and benefit of using Facebook as a brand. The willingness of brands to advertise on Facebook too has really soared too in recent months. But from a hotels perspective, one big question is how can a hotel use Facebook advertising to grow its number of bookings? We all know how easy it is to grow the number of Facebook likes through an advertising campaign – you can get your posts boosted, paying to get them displayed in your friends Newsfeeds, or in strangers Newsfeeds. You can also create a separate advert to get displayed

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