Posts Tagged branding

Why YouTube advertising is such an effective tool for hotel brand awareness

Why YouTube advertising is such an effective tool for hotel brand awareness

It’s difficult to watch a video on YouTube without seeing a pre-roll advert popping up. This is the short video that usually appears before your own video, with the option to skip after 5 seconds, but sometimes with a “forced” view. Although some will find them frustrating, from an advertiser or brands point of view they’re actually a really cheap, powerful form of brand awareness. Looking at this from a hotels perspective, they can provide a really useful advertising tool, enabling a hotel to showcase its brand infront of potentially millions of viewers. It’s hard to discredit the power that

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The Importance of Hotel Name Consistency Online

The Importance of Hotel Name Consistency Online

I was recently working with a guesthouse located in the Swiss alps which had been struggling with its online presence. They were quite a traditional, family run business, which relied a lot on word of mouth and on general offline marketing activity. Most people who stayed there would have recommended the place to friends and family, and then the guesthouse also had a lot of restaurant business too, as it had a restaurant on site. This was mainly event based business, so small groups going for social occasions and suchlike. There were problems with the website and other online profiles

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